The Too Lovely brand is a Western Australian owned and operated Aboriginal business. We respect and acknowledge the Indigenous people of this land, and our elders past and present.

Did you know that every day approximately 28,000 trees are cut down just to make regular toilet paper?


With all the changes and a push for eco-friendly products being developed in today’s market, it just made complete sense that we needed to produce paper products that didn’t involve cutting down trees at all. Imagine the impact we can all create if we could get consumers to buy eco-friendly sourced toilet paper, this would make the world of difference to maintaining a much greener future for the next generation.

After a crapload of research and development with manufacturers and many samples wiped, we concluded that the best quality and most eco-friendly paper products would be made from recycled materials. We want all our customers to take pride in the fact that when you buy our Too Lovely products, you can wipe easy knowing that you’re helping to reduce deforestation and increased Aboriginal engagement with the youth one flush at a time.

Did you know that every day approximately 28,000 trees are cut down just to make regular toilet paper?


With all the changes and a push for eco-friendly products being developed in today’s market, it just made complete sense that we needed to produce paper products that didn’t involve cutting down trees at all. Imagine the impact we can all create if we could get consumers to buy eco-friendly sourced toilet paper, this would make the world of difference to maintaining a much greener future for the next generation. After a crapload of research and development with manufacturers and many samples wiped, we concluded that the best quality and most eco-friendly paper products would be made from recycled materials. We want all our customers to take pride in the fact that when you buy our Too Lovely products, you can wipe easy knowing that you’re helping to reduce deforestation and increased Aboriginal engagement with the youth one flush at a time.

Society has changed, and consumers will continue to explore their options for recycling to help reduce our carbon footprint. We as a company have a social responsibility to help those around us to become more socially aware.

Since launching our first products, we have made changes such as removing traditional packing tape and making the switch to paper tape so that we could be completely plastic-free; all of our paper goods are stored in cardboard boxes. They don’t contain any plastic wrapping; our wrapping paper is made from recycled paper products because every bit counts. Consumers need to know that the next time you purchase any Too Lovely product, you learn hands and bums down that you have made the right choice.

Society has changed, and consumers will continue to explore their options for recycling to help reduce our carbon footprint. We as a company have a social responsibility to help those around us to become more socially aware. Since launching our first products, we have made changes such as removing traditional packing tape and making the switch to paper tape so that we could be completely plastic-free; all of our paper goods are stored in cardboard boxes. They don’t contain any plastic wrapping; our wrapping paper is made from recycled paper products because every bit counts. Consumers need to know that the next time you purchase any Too Lovely product, you learn hands and bums down that you have made the right choice.

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